HD Commercials and your clearance

By March 10, 2015News

Sky-logoSky has announced that it will commence the broadcasting of commercial content in the true HD format from Sunday 1st March 2015.

This means that SD and HD versions of commercials will now be distributed to broadcasters according to their preferred specification.

What this means for the clearance of your creative:

  • The same clock number should be used irrespective of whether the commercial format is SD or HD. Clearcast will not normally clear the same creative under different clock numbers as this will slow down our workflow and delay clearance for everyone.

 

  • Where we are asked to clear the same creative under different clock numbers, for example where an HD version has been clocked separately in error, we will apply a charge for clearance.